Apollo, Instantly, Clay — they're all tools. You still do the work. Wrenly IS the employee. It finds your prospects, writes personalized outreach, follows up, and books meetings. You just check your calendar.
Every competitor requires a human to operate. Wrenly does the actual work.
| What an SDR does | Apollo | Instantly | Clay | Smartlead | Wrenly |
|---|---|---|---|---|---|
| Find prospects | DB lookup | ✕ Import CSV | Manual | ✕ Import CSV | ✓ Autonomous |
| Research each lead | ✕ | ✕ | ✓ Scraping | ✕ | ✓ Autonomous |
| Write personalized emails | Templates | Templates | Templates | Spintax | ✓ Per person |
| Send & follow up | Sequences | Sequences | ✕ | Sequences | ✓ Autonomous |
| Book meetings | ✕ | ✕ | ✕ | ✕ | ✓ Autonomous |
| Price | $49–119/mo+ you do the work | $37–97/mo+ you do the work | $149–349/mo+ you do the work | $39–94/mo+ you do the work | $49/moYou check your calendar |
Industry, company size, role, geography. One conversation — not a 47-field form or a CSV import.
Autonomously researches companies and people that match. Verifies emails. Digs into their business so outreach isn't generic.
Every email is crafted for that specific person — their company, their role, their recent activity. Not a mail merge with a first name.
Follow-ups happen automatically. When someone replies interested, Wrenly handles the back-and-forth and books the call. You show up.
Wrenly replaces the $65K/year SDR hire with an AI that works 24/7, never forgets to follow up, and costs less than your team's lunch budget.
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